Loofah is created after drying the vegetable 'luffa' or sponge gourd. The outer skin is peeled off and the inner spongy matter is stretched & layered to get a desired shape. You will see varied shades of brown each time and if you are lucky, you may also find a couple of black seeds in it 
How to use?
After applying Solid Soap Bar or Shower Gel on body, wet the natural loofah & rub gently on skin in circular motion. Post shower, wash the loofah well with water & hang to dry.
Some of the Key Benefits:
* Enhanced lather & good exfoliation of dead cells
* Prevents hair ingrowth
* Gentle yet effective, unlike cloth/plastic scrubbers that are not fibrous enough to exfoliate.
Storage
When unused, store in a dry place. After using, clean thoroughly with water and  hang to dry. If left in wet state for prolonged period, loofah can develop microbial growth.